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6 ways to select sellable products for your E-Commerce business

Large Wreath

Brought to you by:

WE Development

Large Wreath

Content written by:

Sophie Ong

Last Updated:

9 June 2021 at 2:58:43 am

Image by Daniel Mirlea

Which product should I sell??

Selecting sellable products is an essential step for your business. It determines the amount of revenue generated. By being able to select just one sellable product, your revenue can increase significantly.

1) Trends

2) Customers' Reviews

3) Related Products

4) Repeated Purchase

5) Consumers' Preference and Needs

6) Low Maintenance

1) Trends

- Recognizing trends early allows you to establish yourself as a leader in the market before others do.

- Trending products will have a higher demand. Hence the profit will increase when many people purchase it.

- However, trends come and go, you need to be very adaptable to change

How to Recognize Trends?

Trends can be identified by looking at trending hashtags on social media such as Instagram and Facebook. For example, #tiktoklights. You may pick out trending hashtags by the number of posts that mention it.

Links such as Oberlo and Amazon Best Sellers can help you get inspiration on popular marketplaces. You can also try Alidropship to identify popular products.

2) Customers' Reviews

- Most suppliers' stores will have a review section where customers who have made a purchase will leave feedback with photos and videos. They can help you gauge the products' quality and the supplier's service.

- Customers' reviews may allow you to go into further research for better products. For example, a similar product with more features and better quality

What should I look for in customers' reviews?

Look out for reviews that mention the product's quality and health issues, such as smell on kids' plastic toys. If a customer were to face an issue with shipping or a faulty product, find reviews about how the store resolves the problem (e.g. return or refund).

3) Related Products

- Related products are frequently bought together, such as accessories or similar items that make the same application.

- By selling related products, customers will most likely purchase more than one item and make those purchases together

How to find related products?

For example, many websites will suggest customers purchase other products under the header like "Other products that customers frequently buy together" or "Similar items recommended for you".

4) Repeated Purchase

- Selling a good quality product that will require customers to return to you and purchase again will increase your revenue.

- For example, in the comparison between a shampoo and a shirt, customers will most likely repurchase shampoo more than a shirt. This is because the shampoo will be used up and will lead customers to purchase again.

5) Consumers' Preference and Needs

- If your store has a specific target audience, the items sold should be according to their preference and needs.

- Having many products may not increase the revenue; having products that appeal to the consumers will increase the revenue.

How to pick a product which appeals to your consumers?

Pick out items which they will be used daily or research into the common hobbies that they have.

6) Low Maintenance

- A low maintenance product will not require it to be sent back and forth due to customers' expectations and reduce the time to answer customers' inquiries.

- Low maintenance products will have lesser issues, hence will have a lesser loss. No returns or refunds will be needed.

How to pick a low maintenance product?

A product which is easy to use, will not spoil easily and will not need a warranty (e.g. Stationery).

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